The Monthly Call
Recurring · from $950/mo
A recorded call becomes content, an on-page cleanup, and a report every month. This is the core of what we do, and the product Myers Marine Division pays for.
See tiers and terms →Web, search, and AI for owner-run businesses
One call a month. Your website finally says something.
Every month you talk to Abbey for twenty minutes. That conversation becomes published content, a report you can actually read, and a site that gets found by search and by AI. No dashboards to learn, no jargon on the call.
How it works
Three steps, one call a month
- 01
Talk for twenty minutes
Once a month you tell Abbey what happened in your business: a job you finished, a question customers keep asking, something you learned. She records it.
- 02
We turn it into content
That one call becomes blog posts, updates to your Google Business Profile, and fixes to the pages already on your site: titles, descriptions, the technical detail search engines and AI tools actually read.
- 03
You get a report you can read
Real numbers each month: visits, search visibility, and whether AI tools are starting to mention you. No login, no chart to figure out.
What we do
Three lines of work
Builds
Fixed scope
Websites and apps, scoped and priced before work starts. A site build runs $6,000 to $9,000. A two-week discovery sprint, $3,500, is the front door for anything bigger.
Start with a free Snapshot →Advisory
By the engagement
Judgment, not hours, for owners running a technical vendor or an internal build. A 90-minute working session on one specific problem is $450.
Ask us a question →Proof
Myers Marine Division
Our first Monthly Call client. The full case study, with real numbers, is in progress and will publish here once Josh signs off.
In the meantime: one client, one call a month, since 2026.
Pricing
The Monthly Call
For owner-operated businesses with a real reputation and a neglected web presence. Not for anyone who wants a full-service marketing agency.
| Feature | Story $950/mo | Story + Search $1,500/mo | Story + Search + Site $2,500/mo |
|---|---|---|---|
| Monthly story call, recorded | 20 min | 30 min | 30 min |
| Blog posts from the call, published | 2 | 2 | 4 |
| Google Business Profile posts | 2 | 4 | 4 |
| Branded monthly report (GA4, Search Console, AI referrals) | Yes | Yes | Yes |
| On-page fixes: titles, meta, schema, FAQ | — | 2 pages/mo | 4 pages/mo |
| Keyword watchlist + competitor content monitoring | — | Yes | Yes |
| AI-search readiness check, quotable-answer formatting | — | Yes | Yes |
| New or refreshed service / location page | — | — | 1/mo |
| Quarterly 30-min strategy review with Justin | — | Yes | Yes |
| Priority turnaround | — | — | Yes |
Terms. Three-month minimum, then month to month. Drafts auto-approve after five business days of silence. No ranking guarantees, ever. Client owns all content.
Setup fee. $500 (Analytics and Search Console access, schema baseline, kit, first health fixes). Waived for referred clients and DEMA signups.
Who we are
A two-person studio
JL
Justin Lutsky
Partner, Product & Engineering
Justin builds the software and does the technical work behind every call and every site. He also runs Submerge Underwater, so he has spent years learning what actually gets a small business found online.
AB
Abbey Blake
Partner, Client Relationships & Marketing
Abbey runs the monthly story calls and turns them into the content and reports clients actually read. She has spent years building an audience and a client base of her own.
Get started
Get your free Snapshot
Put in your website. In about a minute you get back a one-page report: how your site reads to search engines, how fast it loads, and whether AI tools can find anything to quote from it.